Performance Muse: Piss Poor Performance

Written By amy friend

April 2020

Please be gentle with regard to the image quality of this video. This was my very first YouTube video from over a decade ago!

It was for a graduate course I was teaching at Ithaca College’s Park School of Communication, Strategic Communications. I had a semester-long challenge called the “IC Strategic Communications Throwdown” where I’d give the students a challenge each week that they’d have to solve using free digital resources. The winner each week won a prize.

It is ironic that Mr. Amerall’s Trigonometry class was the one I struggled most with in school!

amy friend

Amy Friend is the Manager of Learning Technology and User Experience at Corning, Inc., the world leader in glass manufacturing. She holds an MS in Instructional Technology, is a Certified Black Belt and is an ASQ Certified Quality Manager. These skills enable her passion for performance and "lean learning." She is a champion for users at Corning, focusing on improving the value of learning for learners and the business. While working at eCornell she transitioned from traditional ADDIE model to agile which reduced time to market from 12+ months to just under 3 weeks and over $200K to $18K in development cost. As Manager of a global medical device communications department, she delivered multi-million dollar savings while responsible for content creation, localization, content management and deployment of documentation and training. The savings enabled expansion to new markets. As a Black Belt at Kodak, she delivered double-digit improvements with customer satisfaction for global service and saved $4M in warranty costs. She is also a proud Super Host for AirBNB. For more information go to www.amysfriend.com.

http://amyfriend.brandyourself.com
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