Cool Tool: Kajabi
March 2020
I’ve had fun learning to use an online elearning development tool, Kajabi, to develop elearning experiences. This is an affordable tool for small businesses that allows you to develop and publish your website, design and publish online learning experiences, and promote the courses for sale with eCommerce features.
Users can experience the content on computer, tablet or SMARTPhone via a web browser or an APP. Of course, the content must be designed with smaller screens in mind to ensure a good user experience.
This course is the first course in a series on Tarot for Real Life. The design calls for many learning experiences.
Narrated Tour: Learners’ Experience
Narrated Tour: Learning Experience Designer’s Experience
What did I like?
It was easy to learn to use. The tutorials showed everything you need to get started.
You could record the video right in the application. Although you can get better quality video shooting from a newer smartphone then uploading.
Kajabi does provide a library of image assets that can be used for free. This helps reduce development costs. I’ve found that one of the new required skills for eLearning is graphic design to make or source photos, logos and graphics.
What were the drawbacks?
It definitely helps to have experience as an instructional designer to design good content and source the many media assets used in the course.
The lowest cost level for a subscription is like $149 a month. This is more expensive than what you can pay for hosting just a website using another platform- but it does include both. If you don’t have enough sales, the cost may not be worth justifying.
The other thing is that was a bummer was you can’t put a course on pause without still paying a monthly amount It would be nice to put the course on pause at a reduced price but still be able to publish the website at a cost competitive with other web hosting services, like SquareSpace.
It became clear after the course was launched that you really need experience and time to promote the course. You can’t just “build it and they will come.” This is another new skill required for modern, digital learning: promoting learning like a marketer. You still need to do market research on what courses are in demand and understand how to get the word out to access it.
If money were not an issue, I like using either Canvas or Intrepid for designing learning experiences. They are good for companies that need a model scalable for growth. Kajabi seems good for small business owners.
